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Reception theory

1) What is the preferred reading of a media text? A preferred reading is what a company wants you want think when seeing an advert by them 2) What is the oppositional reading of a media text? A oppositional reading is what a company doesn't want you to think when seeing an advert by them 3) How does the Adolescence clip position the audience to respond to the teenage character in the scene? the proffered reading of this clip is that the teenaged boy is violent and aggressive   4) Why might young people reject this reading and construct an oppositional reading of the trailer? the oppositional reading is that the teenaged boy is that he isn't a violent person but that the adults just made him mad 5) Exam-Style Q: Explain how representations of young people are constructed in this clip. Answer with reference to Stuart Hall's reception theory. (Preferred/Oppositional Readings) P - Point - Clear opening sentence where you establish your idea E - Evidence - Referring a specific d...

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